by Bart Caylor | Jun 3, 2019 | Blog, Featured, Email Marketing
Frustrated that Gen Z prospective students aren’t opening your emails? Buck the trend with these tips to improve your email open rates! No matter what current email open rates might say, email marketing is far from dead. As you can see in my post above, 99% of all...
by Bart Caylor | Jun 17, 2019 | content marketing, Inbound Marketing, Marketing Campaigns, Enrollment
The whole point to inbound marketing is to get your target audience to come to you, and upon arrival, perform the actions you want them to take. Inbound marketing relies on fresh, consistently top-quality content that answers your audience’s questions (information) or...
by Bart Caylor | Jul 1, 2019 | content marketing, Blog, Featured, Higher Ed Marketing, Strategies
Over the years, parental involvement in the college decision-making process has grown significantly. Here’s my take on a study showing how to identify them and then what to do in your marketing. The trend of parental involvement in a student’s college decision is...
by Bart Caylor | Jul 15, 2019 | Branding, Marketing Strategies, social media, content marketing, Blog, Featured, Higher Ed Marketing, Strategies
Prospective students with highly-involved parents have a greater chance of enrolling – if you know how to engage them! Here are 4 marketing strategies you can use now. More and more we’re seeing how parents are getting involved in the college decision-making process....
by Bart Caylor | Jul 22, 2019 | Websites, Blog, Featured, School Websites, Websites
Higher education websites are notorious for overwhelming users with way too much information. Horizontal scrolling is a promising solution to this common problem. Each higher education website is as distinct as the college or university it represents. Yet if there...
