by Bart Caylor | Jan 13, 2020 | Enrollment, Blog, Featured
The near future shows an increase in declining enrollment. But there is hope – if you’ve got a solid enrollment marketing strategy in place. Here is an umbrella for rainy days ahead. What I’ve been reading lately doesn’t bode well for private colleges and...
by Bart Caylor | Jun 1, 2020 | Marketing Strategies, Marketing Campaigns, Enrollment, Blog, Featured, Higher Ed Marketing
The marketing funnel is a classic model for acquiring prospects and converting them to customers. Adapting it to higher ed is key to a successful enrollment marketing strategy. Basically, the generic AIDA model works like this: Get the attention of a broad set of...
by Bart Caylor | Jun 8, 2020 | Marketing Strategies, Blog, Featured, Higher Ed Marketing
Outsourcing marketing functions from printing and direct mail to video production, email, digital advertising and social media isn’t new for higher ed, but it has become increasingly essential in recent years. The trend of decreasing enrollment nationwide has driven...
by Bart Caylor | Oct 19, 2020 | Marketing Trends, Blog, Featured, Print Media
By now, your college or university must have some sort of digital marketing strategy. Your question isn’t whether having a digital presence is critical. It’s what to prioritize in terms of marketing and advertising spending. Should we shift more dollars toward digital...
by Bart Caylor | Feb 8, 2021 | Blog, Featured, Email Marketing
Email is still one of the marketer’s most effective tools. See how you can improve your email open rates right now! Email has been around for so long, it’s hard to remember when we didn’t use it. From the dawning days of dial-up to now, email has only grown in terms...