by Bart Caylor | Apr 13, 2023 | Featured, Strategies, Podcast
So you’re creating content to attract and cultivate prospective students, what SEO strategies should you adopt? And what are the common shortfalls that school websites fall into? I know that terms like search engine marketing (SEM), and its sub-discipline of search...
by Bart Caylor | May 15, 2023 | Marketing Budgets, Blog, Featured, Higher Ed Marketing, Tools
How often has your higher ed marketing team signed up for sweet new digital marketing tools only to get slammed with sticker shock once the trial periods expire? The unfortunate reality in 2023 is those SaaS premiums for your team’s favorite online tools can stack up...
by Bart Caylor | Sep 16, 2024 | social media, Enrollment, Featured
Engaging Gen Z and Gen Alpha in today’s higher education landscape requires creating digital watering holes where students feel connected. Unfortunately, traditional marketing strategies do not fully capture the attention of these digitally native generations as...
by Bart Caylor | Sep 17, 2018 | Blog, Featured, School Websites
Last week we talked about the big news around WordPress’s 5.0 and the new Gutenberg editor. So how is this going to help or hurt your SEO efforts? One of the first concerns education marketers will have over the changes coming in WordPress 5.0 and the new Gutenberg...
by Bart Caylor | Mar 2, 2020 | Marketing Strategies, social media, Blog, Featured
If you’re investing in video marketing content (which you should!), you need a strategy to convert viewers into email subscribers. As you’ll see, there are several things you can do to grow your email list with YouTube. Video marketing is a powerful way to woo...
