by Bart Caylor | Sep 17, 2018 | Blog, Featured, School Websites
Last week we talked about the big news around WordPress’s 5.0 and the new Gutenberg editor. So how is this going to help or hurt your SEO efforts? One of the first concerns education marketers will have over the changes coming in WordPress 5.0 and the new Gutenberg...
by Bart Caylor | Sep 16, 2024 | social media, Enrollment, Featured
Engaging Gen Z and Gen Alpha in today’s higher education landscape requires creating digital watering holes where students feel connected. Unfortunately, traditional marketing strategies do not fully capture the attention of these digitally native generations as...
by Bart Caylor | Mar 2, 2020 | Marketing Strategies, social media, Blog, Featured
If you’re investing in video marketing content (which you should!), you need a strategy to convert viewers into email subscribers. As you’ll see, there are several things you can do to grow your email list with YouTube. Video marketing is a powerful way to woo...
by Bart Caylor | Mar 14, 2022 | Marketing Strategies, content marketing, Marketing Trends, Blog, Featured
Stories are powerful marketing tools. Here’s an introduction into brand storytelling for higher ed marketers. Content marketing has now become the rule rather than the exception for higher education marketers. Back in 2013, a guy named Joe Pulizzi wrote a book called...
by Bart Caylor | Mar 30, 2023 | Featured, Strategies, Podcast
Although there are many ways to go about it, search engine marketing is one of the key ways to do lead generation. Traditionally, there is a lot of relationship building that happens with college fairs and other recruitment activities. That’s good, but we have to...
