by Bart Caylor | Jan 30, 2017 | Blog, Featured, Higher Ed Marketing, School Websites
Writing copy for the web can’t be a second-thought, left-to-chance job for the higher education marketer—the online world is native to your audience. So today I’m sharing five copywriting principles for the web that the greatest marketers use to keep their...
by Bart Caylor | Jul 5, 2016 | content marketing, Blog, Featured, Higher Ed Marketing, School Websites, Ideas
Does Your Website Content Have the Power To Convert? Last fall we did a cleanup day at my church. We spent a few hours taking down dead trees and generally cleaning up the property. We burned the trees in a large fire. It amazed me how much heat the fire generated and...
by Bart Caylor | Mar 15, 2016 | social media, content marketing, Blog, Featured, Higher Ed Marketing, School Websites, Print Media, Ideas, Future of Higher Ed
Automate Your Marketing For Efficiency and Effectiveness Marketing automation. It’s one of those phrases we hear but may not know. In today’s fast-paced, always-on world, time can be wasted by doing everything manually. By putting some of your marketing on...
by Bart Caylor | Mar 8, 2016 | content marketing, Blog, Featured, Higher Ed Marketing, School Websites, Print Media, Ideas, Future of Higher Ed, Generation Z
Marketing Personalization. Welcome to the Future. I finally got around to watching Minority Report this weekend. I don’t know how I missed it in 2002. I enjoyed the screen adaptation of Phillip Dick’s rendition of the future in the sci-fi movies starring...
by Bart Caylor | Feb 8, 2016 | social media, content marketing, Blog, Featured, Higher Ed Marketing, School Websites, Ideas, Future of Higher Ed, Generation Z
Education Marketing Trends to Watch in 2016. Part 2: Video Content Marketing Trends In last week’s post, I started the series “Education Marketing Trends to Watch in 2016” by establishing my history as predictor and providing an outline of how...
by Bart Caylor | Feb 2, 2016 | social media, content marketing, Blog, Featured, School Websites, Future of Higher Ed, Generation Z
2016 Education Marketing Trends: Are You Ready to Impact Your School? Part 1 Education marketing trends for 2016? Another list? I have followed marketing trends for over 25 years of my career (both offline and online). This year, I decided to take a swing at crafting...
