15 Symptoms of a Sick Education Website [Part 1]

by Bart Caylor | Jul 9, 2018 | Websites, Blog, Featured, School Websites

How do you know when you need to revamp your education website? Here are 15 symptoms of a poorly performing education website. Your education website should be the heart of your digital marketing strategy. It’s your digital storefront where you want the traffic...

10 Common Topics We’ve Seen In Hundreds Of Website Audits

by Bart Caylor | Apr 30, 2018 | Uncategorized, Marketing Strategies, Websites, Enrollment, School Websites

Today’s post is guest written by Angelo Otterbein, Chief Innovation Officer at Finalsite. Angelo graduated valedictorian from St. Paul’s School in Baltimore, MD and from Princeton University. Despite getting his degree in creative writing and English Literature,...

Case Study: Carolina Christian College of Biblical Studies Saves Big on Time & Money

by Bart Caylor | Apr 26, 2018 | case-studies, Websites, School Websites, Blog, Higher Ed Marketing

Imagine yourself in this scenario: You’re happy and relieved. You’ve found a well-respected marketing agency to help you create a website for your private college, university, or k-12 school. Once your website is launched, you go to publish a new blog post. Excited,...

3 Higher Education Website Performance Killers

by Bart Caylor | Dec 4, 2017 | Blog, Featured, School Websites

Feel like your higher education website performance isn’t what it should be, but can’t put your finger on the cause? Here are three of the most common reasons higher ed websites fail. Your design is impeccable… your copy is tight and right on the mark...

Optimizing Your Higher Ed Website for Year End Fundraising: Part 2

by Bart Caylor | Oct 16, 2017 | Featured, Blog, School Websites

In my previous post, we began the conversation on how your development department colleagues need your help to be successful during their year-end campaigns. Here’s how to optimize your college or university’s website for end of the year fundraising. End of the year...

Hierarchy in Web Design: The Art and Science of Being Unforgettable

by Bart Caylor | Jun 19, 2017 | Blog, Featured, Higher Ed Marketing, School Websites

Let’s get down to brass tacks. There’s one fundamental goal to every digital marketing campaign—be unforgettable (in a good way). In this post, discover how user interface (UI) design hierarchy helps keep your college or university’s brand...