by Bart Caylor | Nov 28, 2018 | Ideas, Print Media, Higher Ed Marketing, Featured, Blog, Marketing Trends, Marketing Strategies
Colleges, universities and private K12 schools typically use a viewbook as the main printed marketing piece. In this video, I highlight a viewbook I received from Olivet Nazarene University – it’s the perfect example of what should be done to attract...
by Bart Caylor | Oct 8, 2018 | Blog, Featured, Print Media, Higher Ed Marketing
In the Age of the Internet, it might be tempting to relegate signage to the backseat of your education marketing strategy. But here are seven compelling reasons you should invest in university environmental design from a marketing standpoint. If you’re familiar with...
by Bart Caylor | Oct 23, 2017 | Print Media, Featured, Blog
It’s year-end fundraising season! A time when higher education marketers and development officers work hand in hand to inspire donors and alumni to give generously. As you work on your fundraising appeal letter, refer to this helpful checklist to make sure your letter...
by Bart Caylor | Sep 18, 2017 | Print Media, Higher Ed Marketing, Featured, Blog
Homecoming season has come once again! Hands down, it is the biggest opportunity for building loyalty to your school’s brand and cultivating the next generation of students. That’s why you can’t afford to let your homecoming be like everyone...
by Bart Caylor | Apr 19, 2016 | Future of Higher Ed, Ideas, Print Media, Higher Ed Marketing, Featured, Blog, content marketing
To Be Outstanding, You Have to Think More. To stand out in any field, you have to understand the context. In education marketing, the context is to segment, be relevant, and anticipate the questions to provide the answers. Your goal as a marketer is to remove the...
by Bart Caylor | Mar 15, 2016 | social media, School Websites, Higher Ed Marketing, Featured, Blog, content marketing, Print Media, Future of Higher Ed, Ideas
Automate Your Marketing For Efficiency and Effectiveness Marketing automation. It’s one of those phrases we hear but may not know. In today’s fast-paced, always-on world, time can be wasted by doing everything manually. By putting some of your marketing on...
