by Bart Caylor | Feb 17, 2022 | Marketing Strategies, Marketing Trends, Featured, Podcast
How do you boost enrollment and find donors in a shrinking higher education market? Whether you’re a seminary, graduate school, or a small private college, everyone is looking for ways to pull in more prospective students. Many different schools are relying on their...
by Bart Caylor | Feb 14, 2022 | Marketing Strategies, Marketing Trends, Blog, Featured
Big data has worked for a lot of fast-growing brands to guide marketing messaging and decisions. But is it okay for higher ed marketers? Over the years, I’ve been an advocate of using metrics, analytics, and big data to drive higher ed marketing decisions. Quite...
by Bart Caylor | Feb 10, 2022 | Marketing Trends, Featured, Podcast
It’s not so much what that next big thing is that matters. It’s how you use it. As a higher ed marketer who works primarily in the digital marketing space, a very common question I get is “What’s the next big thing?” And it’s a good question. Technology today is...
by Bart Caylor | Feb 3, 2022 | Podcast, Strategies, Uncategorized, Marketing Strategies, Marketing Trends, Featured
Knowledge is power. Big data can give your marketing the edge you need to reach the right prospective students. There are thousands of marketers across a variety of industries that are leveraging big data to promote products and services, almost in real-time. But in...
by Bart Caylor | Jan 13, 2022 | Enrollment, Uncategorized, Marketing Strategies, content marketing, Marketing Trends, Featured, Podcast
Having a mobile app isn’t just a vanity project. It can be a powerful tool to cultivate new students by giving you an exclusive marketing channel. If you’re skeptical about creating a mobile app for your school, I was too. Over the past 5 or 10 years, I’ve shied away...
by Bart Caylor | Dec 13, 2021 | Marketing Trends, Blog, Featured, Higher Ed Marketing, Future of Higher Ed
You might be on the fence about the Metaverse, but AR and VR technology will be the next big thing in enrollment marketing. There’s no doubt it’s coming. Here’s why. It’s possible you watched Zuckerberg’s keynote speech introducing Meta (formerly Facebook) and...
