by Bart Caylor | Jan 25, 2024 | Marketing Strategies, Featured, Higher Ed Marketing, Podcast, Recruiting
As the higher ed community anticipates a dip in domestic student enrollment, many institutions are looking for ways to recruit students internationally. Mary Catherine Chase has spent virtually her entire career in the field of international recruitment for higher ed...
by Bart Caylor | Jan 15, 2024 | Branding, Marketing Strategies, Blog, Featured, Future of Higher Ed, Tools
As the advancement of AI technology gains momentum, higher ed brands may face a new kind of cyber threat in deepfake attacks. I’m a big proponent of using AI applications to take the busy work out of higher ed marketing. Unfortunately, some bad actors have weaponized...
by Bart Caylor | Jan 1, 2024 | Marketing Strategies, Blog, Featured, Higher Ed Marketing
Compatibility is one of the most critical factors to the long-term success of any relationship. When two people have compatible values, outlooks, and desires, the chances for an enduring relationship are much higher than if they see things way too differently. The...
by Bart Caylor | Dec 7, 2023 | content marketing, Blog, Featured, Higher Ed Marketing, Podcast, Marketing Strategies
Higher ed marketers are increasingly relying on social media to make their pitch to prospective students. To help us better understand how to successfully implement content marketing strategies on these platforms, we invited Brian Piper, the Director of Content...
by Bart Caylor | Dec 4, 2023 | Enrollment, Blog, Featured, Higher Ed Marketing, Marketing Strategies
One amazing way to maximize your brand authenticity is to begin a student ambassador program. Authenticity, of course, is one of the most prized values of Gen Z prospective students. While they’re still very young, it looks like authenticity will still be in vogue...
by Bart Caylor | Nov 27, 2023 | Branding, Marketing Strategies, Blog, Featured, Higher Ed Marketing
A partnership with a higher ed marketing agency could be the difference maker in the future outlook of your college or university. How so? Well, let’s check the numbers. In 2019, American higher ed institutions collectively spent $2.2 billion on marketing, and it’s...
