“What three things should we as presidents do this year in our college marketing?” On Friday, June 20th, I was invited to speak with a number of college presidents. We started the day with a review of statistics from recent Noel Levitz and MStoner studies:...
Search-Driven Culture Today’s website user comes to find information. The days of surfing the Internet ended in 1999. Understanding this fact, and leveraging it on your website will provide your users with a better experience and open them to take action. The way you...
With the traditional enrollment cycle coming to a close in June, now is the time enrollment officers and admissions staffs turn their attention to planning for the fall season. But, before you plan, perhaps you should step back and make sure your higher education...
I have been reliving the 80’s with my kids. They have discovered the Netflix cache of MacGyver episodes and find them fascinating (keep in mind, these are the same boys who have watched every episode of Mythbusters). While you might not be rocking the mullet,...
According to a recent study by The Intelligence Group featured on emarketer.com, teenagers frequent YouTube 14% more than Facebook. That is nearly double the frequency of Itunes, Instagram, and Twitter. Teen viewership is up as they consume rich media content. They...
Event Marketing Ideas for Colleges: Whether your next event is going to be an open house, campus visit, alumni reception or bestowing an honorary doctorate on academy-award winner Meryl Streep, the 86th annual Academy Awards provided some event marketing ideas for...
