by Bart Caylor | Jun 29, 2015 | social media, Blog, Featured, Higher Ed Marketing, Ideas, Future of Higher Ed
Social Media KPIs: Your Key Performance Indicators for Success Far too often, uninformed goals are established for social media success, such as an arbitrary number of likes on Facebook or the number of tweets made during a specified time period. Using social media...
by Bart Caylor | Jun 15, 2015 | social media, Blog, Featured, Higher Ed Marketing, Ideas
Without a Plan, Your School’s Social Media is Destined To Fail. Social media has been all the rage since the mid 2000’s. Starting with MySpace and moving through Facebook, Twitter, and Instagram, the influence of social media is not slowing down. In a January 2014...
by Bart Caylor | Jun 8, 2015 | Future of Higher Ed, Ideas, Blog, Featured, Higher Ed Marketing
Digital Natives Expect More From Your Digital Marketing Than You Do Prospective students and families expect much more digital prowess than many schools give them credit for. Today’s prospects are savvy, smart, and understand how to use technology better than many...
by Bart Caylor | May 20, 2015 | Blog, Featured, Higher Ed Marketing, Ideas, Branding
Eric Hoover and Beckie Supiano wrote a Chronicle of Higher Education article entitled “In Admissions, Old Playbook is Being Revised.” The article was a good discussion on the pros and cons of traditional strategies of enrollment marketing: increasing the...
by Bart Caylor | Mar 10, 2015 | Blog, Featured, Higher Ed Marketing, Ideas
Are You Using Print and Digital Together in your Higher Ed Marketing? Ranker.com lists the best duos of all time on their website. In the top five include some of the favorites from my childhood: Tom & Jerry, Batman & Robin and Hans Solo & Chewbacca. It...
by Bart Caylor | Jan 14, 2015 | Blog, Featured, Higher Ed Marketing, Ideas
Next Floor: Your Elevator Speech Imagine entering an elevator. You press the button for floor ten. As the door closes, the stranger to your right asks “So, tell me about your institution.” You now have the time to get to floor ten to provide the most accurate and...
