by Bart Caylor | Jan 14, 2015 | Ideas, Higher Ed Marketing, Featured, Blog
Next Floor: Your Elevator Speech Imagine entering an elevator. You press the button for floor ten. As the door closes, the stranger to your right asks “So, tell me about your institution.” You now have the time to get to floor ten to provide the most accurate and...
by Bart Caylor | Jan 6, 2015 | Ideas, Higher Ed Marketing, Featured, Blog
Education Website Navigation Strategies: It Starts With the Math We are passionate about simplicity and education website navigation strategies that work; it has been something that we have always pushed in all the websites we have ever worked on. We feel that a...
by Bart Caylor | Jul 3, 2014 | Future of Higher Ed, Ideas, Higher Ed Marketing, Featured, Blog
We recently came across a set of new data from the Uversity and Chegg student survey. The complete deck can be downloaded directly from the Uversity site, but we thought a quick overview in the form of an infographic would be helpful to illustrate the data for web and...
by Bart Caylor | Jun 24, 2014 | Ideas, Higher Ed Marketing, Featured, Blog
“What three things should we as presidents do this year in our college marketing?” On Friday, June 20th, I was invited to speak with a number of college presidents. We started the day with a review of statistics from recent Noel Levitz and MStoner studies:...
by Bart Caylor | Apr 30, 2014 | Ideas, Higher Ed Marketing, Featured, Blog, Branding
Search-Driven Culture Today’s website user comes to find information. The days of surfing the Internet ended in 1999. Understanding this fact, and leveraging it on your website will provide your users with a better experience and open them to take action. The way you...
by Bart Caylor | Apr 17, 2014 | Branding, Future of Higher Ed, Ideas, Higher Ed Marketing, Featured, Blog
With the traditional enrollment cycle coming to a close in June, now is the time enrollment officers and admissions staffs turn their attention to planning for the fall season. But, before you plan, perhaps you should step back and make sure your higher education...
