by Bart Caylor | Aug 28, 2023 | Branding, Enrollment, Blog, Featured, Higher Ed Marketing
College campus tours are an integral part of the prospective student experience, one that can significantly impact their decision to enroll in your school. But a lot of colleges have a common problem, and that problem is they’re all sharing the same playbook. In...
by Bart Caylor | Aug 14, 2023 | Higher Ed Marketing, content marketing, Blog, Featured, Strategies
Student-centric content has emerged as an SEO linchpin for higher ed institutions that want to connect with their target audience. Prospective students have a lot of schools to pick from. And this paradox of choice can be incredibly frustrating when enrollment...
by Bart Caylor | Jul 31, 2023 | Blog, Featured, Higher Ed Marketing, Email Marketing
As higher ed marketers, we can get caught up in the buzz about the next big thing, whether it’s a new platform, a new app, or a new technology. However, one of the first big things, email, is still vital and worthy of significant attention. Across the digital...
by Bart Caylor | Jul 24, 2023 | Marketing Strategies, Blog, Featured, Higher Ed Marketing, Teams
In a competitive higher ed market that shows no signs of cooling off, a fractional CMO can be a game-changer in your school’s marketing efforts. But how can you know if one can help your college or university with your enrollment marketing strategy? You Might Need an...
by Bart Caylor | Jul 17, 2023 | Blog, Featured, Higher Ed Marketing, Tools
I talk with marketing professionals in higher ed all over the country and in many different types of institutions. These days, there’s one topic that always comes up: ChatGPT. I’ve noticed a range of reactions in my conversations. Some people are excited about the...
by Bart Caylor | Jul 3, 2023 | Blog, Featured, Higher Ed Marketing, Marketing Strategies
One of the scariest parts of higher ed marketing is talking about higher education tuition costs. Here are some guidelines for navigating this difficult topic. For better or worse, higher education tuition has become a highly politicized topic these days. No matter...
