It seems a new marketing method comes on the scene nearly every day. Many of those are well worth our time and effort to explore and use. But let’s not forget a method that is tried and true: email marketing. Who still reads their email? The short answer is everyone....
Education marketing is at its best when your brand’s messaging is inside of you and your student body. Check out these ideas on training student brand ambassadors. As a private college, university, or independent school, you probably have a student activity or...
The culmination of a thousand academic journeys is to be realized. Are you ready to make this year’s spring commencement the marketing success it could be? The academic calendar marches on, mercilessly sometimes. It was just winter break—and spring commencement is...
Enrollment marketers face some big challenges. Here’s how a high-touch enrollment marketing strategy can level the playing field. Recent studies by the National Student Clearinghouse show that enrollment for many private colleges is declining at a rate of almost nine...
Your school’s marketing team will look a little different from other institutes, but there are key positions that every education marketing team must have to be successful. Last week, we started our series on how to assemble a rock-star education marketing team. Jim...
It’s a new year, a new semester, and a new chance to improve your education marketing! But you can’t do that without the right people on your marketing team. Education marketing is not an individual sport. It’s easy to think that if you only had the right strategy,...