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E-Commerce Tactics: Chase What Your Audience Is Looking For

E-Commerce Tactics: Chase What Your Audience Is Looking For

by Bart Caylor | Aug 22, 2024 | Marketing Strategies, Marketing Trends, Featured, Ideas, Strategies, Generation Z, Email Marketing, Podcast

Some old-school higher ed professionals still balk at the idea of incorporating corporate e-commerce tactics into their digital marketing strategies.  Yet the reality is that plenty of big box brands have become masters of meeting consumers where they are and...
The Enrollment Cliff Is Real

The Enrollment Cliff Is Real

by Bart Caylor | Jul 18, 2024 | Marketing Trends, Featured, Books, Strategies, Generation Z, Podcast

The enrollment cliff is real, and it will be here before you know it. This looming decline in enrollment for higher education institutions has already begun—but there is still more bad news coming with a predicted 24% decrease in college-age students by 2037.  If...
Empowering Student Success through Financial Literacy

Empowering Student Success through Financial Literacy

by Bart Caylor | Jul 4, 2024 | Generation Z, Podcast, Teams, Ideas, Featured

Could financial literacy be a way to boost student retention, or even be a means of attracting new students to your school? That’s exactly what the University of Kentucky is doing, and I think you should know about it.  In this episode of The Higher Ed Marketer, we...
How to Tailor Marketing Strategies for Gen Z: Insights from Spenser Smith

How to Tailor Marketing Strategies for Gen Z: Insights from Spenser Smith

by Bart Caylor | May 23, 2024 | Featured, Strategies, Generation Z

Higher ed marketers must learn to execute compelling Gen Z marketing strategies that meet the needs and preferences of prospective students from this new generation.  With Gen Z’s unique characteristics and expectations, traditional marketing tactics just...
5 Essential AI Skills for Students in the Modern Workforce

5 Essential AI Skills for Students in the Modern Workforce

by Bart Caylor | Apr 1, 2024 | Future of Higher Ed, Marketing Trends, Featured, Strategies, Generation Z, Tools

The AI revolution is here to stay, and students will need some essential AI skills in order to succeed in a modern workforce enhanced by generative AI.  This isn’t the first revolution that has transformed the workforce. The Agricultural Revolution set humanity on a...
5 Ways You Can Elevate Your Student Ambassador Team

5 Ways You Can Elevate Your Student Ambassador Team

by Bart Caylor | May 1, 2023 | Blog, Featured, Higher Ed Marketing, Generation Z, Teams

A few weeks before posting this article, I was part of a great conversation with George Olesen, CEO of The Ambassador Platform, about empowering a school’s student ambassador team. (Check out our interview with George on The Higher Ed Marketer podcast here!) He...
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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road
Suite 129
Fishers, IN 46038

 

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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road, Suite 201
Fishers, IN 46038

317-985-7375
info@caylor-solutions.com

Work With Us