Higher ed marketers must learn to execute compelling Gen Z marketing strategies that meet the needs and preferences of prospective students from this new generation. With Gen Z’s unique characteristics and expectations, traditional marketing tactics just...
The AI revolution is here to stay, and students will need some essential AI skills in order to succeed in a modern workforce enhanced by generative AI. This isn’t the first revolution that has transformed the workforce. The Agricultural Revolution set humanity on a...
A few weeks before posting this article, I was part of a great conversation with George Olesen, CEO of The Ambassador Platform, about empowering a school’s student ambassador team. (Check out our interview with George on The Higher Ed Marketer podcast here!) He...
Knowing your audience is the key to crafting messaging that connects. Here are some characteristics of Gen Z along with some implications for your marketing strategy. When you work in admissions, you face many pressures. You likely have a full list of urgent tasks...
Community is about belonging. “Communities are people. They are not abstractions. They are not rhetoric. They are human beings.” — Nina Simon, The Art of Relevance Our perception of community has undergone a drastic evolution in the digital age, not to mention...
As a father of up-and-coming college students, I try to be mindful of desirable Gen Z swag. School-branded products have been a marketing staple for generations. But what might have been hot-ticket items for millennials, like lanyards or carabiner clips, are a bit...
