by Bart Caylor | Sep 24, 2021 | Content Roundup
Happy Friday! Today we take a look at the top higher education marketing content of the week from across the Web and here at Caylor Solutions. From the greater World Wide Web: Incorporating Interactive Video for Marketing from Convince and Convert. “Ideally,...
by Bart Caylor | Sep 23, 2021 | content marketing, Featured, Strategies, Podcast
Storytelling is a powerful marketing technique. But how do you take something that’s so creative and make it a consistently profitable tool? Find out here in our conversation with Jim Small. Sometimes it’s overrated. More often it’s simply misunderstood. But no matter...
by Bart Caylor | Sep 20, 2021 | Featured, Higher Ed Marketing, Print Media, Blog, Marketing Strategies, Inbound Marketing, Marketing Trends, Marketing Campaigns
Since direct mail has been around since the dark ages, I wouldn’t blame you if you weren’t super excited about it these days. Digital marketing tools tend to be front and center in strategic planning for good reason. They’re agile, trackable, and target prospects...
by Bart Caylor | Sep 16, 2021 | Content Roundup
Today we take a look at the top higher education marketing content of the week from across the Web and here at Caylor Solutions. From the greater World Wide Web: Building a Customer Experience Culture in K-12 schools from Digistorm. We live in an era where we expect...
by Bart Caylor | Sep 16, 2021 | Podcast, Marketing Strategies, Featured
The educational landscape is shifting drastically, making in-person storytelling by admissions professionals critical to keeping healthy enrollment numbers. Learn more in our conversation with Phil Cook. Going to a four-year college or university was not always such a...
by Bart Caylor | Sep 13, 2021 | Blog, Featured, Higher Ed Marketing
Based on the user profile of most Instagram users, Instagram marketing is simply a must for education marketers. Let’s look at 15 examples of Instagram posts and why they work. Chances are that your school already has an Instagram account. This is a great visual...
