As a higher-ed marketing professional, you probably feel constant pressure to do more. The reason is simple. Your school could always use more students than are currently enrolling, and you are aware of all those you could reach if only you could expand your...
We’re all still students of social media content creation, but some schools are bringing their A-game when generating content that speaks to Gen Z. One of the biggest challenges when it comes to engagement on social media platforms is staying up to speed with...
How often has your higher ed marketing team signed up for sweet new digital marketing tools only to get slammed with sticker shock once the trial periods expire? The unfortunate reality in 2023 is those SaaS premiums for your team’s favorite online tools can stack up...
Storytelling has become a buzzword in marketing—but it is a very powerful part of content marketing! Storytelling is a powerful way of persuasion. As enrollment marketers, we need to move our engagement with students from transactional to engagement to persuasion. ...
Your brand matters. It is the essence of what people think about — and, crucially, how they feel — when they think about your school. Hopefully, at some point, your marketing department put serious effort into articulating a brand identity that gives shape and...
One of the joys of working in enrollment marketing is the chance to promote truly incredible education brands with long and inspirational histories. But how much should colleges and universities lean on legacy branding to recruit new students? We all know that legacy...
