Text Message Marketing for Higher Ed: Getting Closer to Your Audience with SMS

by Bart Caylor | Feb 15, 2021 | content marketing, Blog, Featured, Strategies, Marketing Strategies

One of the biggest opportunities for higher education marketers today is text marketing. Here’s a text marketing starter guide to get you going. If there were one thing I wish more private colleges and universities were doing, it’s text message marketing. You’ve...

7 Things You Can Do Today to Improve Email Open Rates

by Bart Caylor | Feb 8, 2021 | Blog, Featured, Email Marketing

Email is still one of the marketer’s most effective tools. See how you can improve your email open rates right now! Email has been around for so long, it’s hard to remember when we didn’t use it. From the dawning days of dial-up to now, email has only grown in terms...

COVID-19 Messaging for Education Marketing [Part 2]

by Bart Caylor | Jan 11, 2021 | Marketing Campaigns, Marketing Strategies, Blog, Featured, Higher Ed Marketing

COVID-19 messaging may now be a permanent fixture of enrollment marketing. But there are ways to leverage this to help your students and your educational institution.  Most of the time, locking in your messaging strategy doesn’t cause massive stress.  But COVID-19...

COVID-19 Messaging for Education Marketing [Part 1]

by Bart Caylor | Jan 4, 2021 | Marketing Strategies, content marketing, Blog, Featured, Higher Ed Marketing

COVID-19 looks like it’s going to be evergreen content for education marketers. How can you optimize your COVID-19 messaging so that it keeps everyone safe while boosting enrollment? As we launch into a new year, one thing is painfully clear: The coronavirus pandemic...

2021 Digital Marketing Plan: 10 New Year’s Resolutions for Enrollment Marketers

by Bart Caylor | Dec 28, 2020 | content marketing, Enrollment, Blog, Featured, Ideas, Email Marketing

The turn of a new year is always an exciting time. It’s a fresh start, a chance to try new things and improve. And for enrollment marketers, it’s a chance to create an exciting digital marketing plan for 2021 that will take your admissions to the next level. I’ve...

Instagram Reels

by Bart Caylor | Dec 14, 2020 | Strategies, social media, Blog, Featured

Recently, I wrote “This moment belongs to TikTok.” Now there’s another social media service that wants to cut in on their moment.  In 2021, expect to see Instagram push their new TikTok-like feature called Instagram Reels. Time in digital marketing is like dog years....