Understanding generational characteristics is key to successful messaging. Enrollment marketers are focusing attention on Gen Z now, but Generation Alpha is coming sooner than you think. In this blog and with clients, we often talk about creating personas. This is a...
Your messaging strategy isn’t a document you want to overhaul often. Content marketing needs time to build results. Here’s how to know when your messaging strategy needs to be revised. A good messaging strategy is the result of hard work, a LOT of thoughtful...
Education marketers have a massive advantage when it comes to the enrollment communications flow. Here I want to show you how to leverage this unique opportunity. Every independent school, college, and university has an enrollment communications flow. It’s simply the...
Storytelling is a powerful technique that should be woven into each and every marketing message. Here we explore how storytelling enhances data-driven marketing to produce incredible results. For years, I’ve held to the belief that understanding what questions your...
If you write and create marketing content, I don’t have to tell you about the power of connection to your audience. Personalized content is about taking that concept to the next level. You’ve probably heard the advice that you should “write to one person,” because if...
In college marketing, there are facts and figures that interest the audiences you’re trying to reach. But if you want them to really get it, storytelling marketing is key. Prospects don’t just want to know how many students are on campus. They need to know what it...
