Marketing shouldn’t stop when a prospect becomes a student. Here are ways to use education marketing to increase student retention and continue building your brand. In education marketing, the emphasis is almost entirely on the prospective student with the goal of...
Do you ever wish you could clone yourself or certain members of your enrollment marketing team? I’ll bet you do, especially when thinking through your content strategy. There’s no doubt that your investment in content is incredibly time-consuming, from development to...
In 2015, I posted seven search engine optimization basics to help you incorporate SEO into your enrollment marketing strategy. What’s changed in the last five years? Let’s take a look at the state of SEO in 2020. How have these 7 aspects of SEO for enrollment...
In enrollment marketing, it’s not just what you say. It’s how you say it. Let’s explore how to make your enrollment marketing copy powerful and attractive to new students. Enrollment marketing copy is the center of every marketing message. Even if it’s just your...
Influencer marketing has gotten an upgrade! Cameo is an innovative tool you should consider using in your education marketing strategy. The history goes way back. Marketers have long used celebrities and stars to market products. But influencer marketing is a...
If you’ve been generating enrollment marketing content for a while, you’ve probably run out of ideas once or twice – or a lot. The secret is to recycle content. Here’s how to do it. First off, what do I mean by “recycling?” Recycling content is taking what you...
