Higher education rebranding is more than just a fresh logo or a new tagline—it’s about reshaping institutional identity, strengthening engagement, and fostering long-term success. Many colleges face outdated perceptions, inconsistent branding, or a need to evolve in a...
Higher education marketing is both an art and a science, and organic social media plays a crucial role in helping institutions connect with their audiences. Unlike paid advertising, organic strategies rely on authenticity, engagement, and strategic planning to build a...
Community college marketing strategies require creativity, empathy, and a focus on building authentic connections. Unlike their four-year counterparts, community colleges often face deeply ingrained misconceptions about their value and purpose. Some perceive these...
For those who are marketing faith-based schools, it’s more than a job. It is a calling. But that doesn’t mean it’s easy! Most faith-based institutions operate on tight budgets. This can be a big limitation to how well the school can market itself. However,...
Cultivating a transformational brand is essential for colleges and universities to stand out in today’s increasingly competitive higher education landscape. A strong, transformational brand does more than attract prospective students; it creates a lasting emotional...
Recent demographic shifts and an increasingly diverse higher education landscape mean that multicultural marketing is no longer a specialty—it’s a necessity. With the rapid growth of diverse populations, especially among Hispanic students and other multicultural...
