Reaching Generation Z with BombBomb [Product Review]

by Bart Caylor | Mar 11, 2019 | Marketing Strategies, Blog, Featured

When it comes to high-touch enrollment marketing to Generation Z, there are few products better than BombBomb. See what it can do for you in today’s post! [Full Disclosure: I’m a BombBomb affiliate, and the links below are affiliate links. While I do get a little...

5 Ways to Utilize Video Email to Connect with Prospects (Featuring BombBomb)

by Bart Caylor | Apr 25, 2022 | Enrollment, Blog, Featured

The greatest challenge any admissions professional faces is to make a meaningful connection with prospective students. With a sea of competing messages pouring into their inbox – from other higher ed institutions and everyone else – video email may be your...

2019 Marketing Holiday Wish List

by Bart Caylor | Dec 9, 2019 | content marketing, Marketing Trends, Marketing Budgets, Blog, Featured, Ideas

Every year, I love trying out new technologies and tools for enrollment marketers. But they’re not all made equally. So today, I give you the best in my 2019 Holiday Wish List! One of my favorite things about being a marketer in the education space is the incredible...

10 Budget-Friendly Marketing Tools for Higher Education Marketers

by Bart Caylor | May 15, 2023 | Marketing Budgets, Blog, Featured, Higher Ed Marketing, Tools

How often has your higher ed marketing team signed up for sweet new digital marketing tools only to get slammed with sticker shock once the trial periods expire? The unfortunate reality in 2023 is those SaaS premiums for your team’s favorite online tools can stack up...

Video Messages for Engagement with Gen Z Students & Families

by Bart Caylor | Oct 14, 2021 | Marketing Strategies, Featured, Ideas, Podcast

The secret to successful marketing often comes down to how personalized you can make each marketing message to your audience. Video messaging can make that possible at an extremely individual level. I have been a customer of BombBomb for several years. It all started...