5 Ways to Utilize Video Email to Connect with Prospects (Featuring BombBomb)

by Bart Caylor | Apr 25, 2022 | Enrollment, Blog, Featured

The greatest challenge any admissions professional faces is to make a meaningful connection with prospective students. With a sea of competing messages pouring into their inbox – from other higher ed institutions and everyone else – video email may be your...

Reaching Generation Z with BombBomb [Product Review]

by Bart Caylor | Mar 11, 2019 | Marketing Strategies, Blog, Featured

When it comes to high-touch enrollment marketing to Generation Z, there are few products better than BombBomb. See what it can do for you in today’s post! [Full Disclosure: I’m a BombBomb affiliate, and the links below are affiliate links. While I do get a little...

10 Budget-Friendly Marketing Tools for Higher Education Marketers

by Bart Caylor | May 15, 2023 | Higher Ed Marketing, Tools, Marketing Budgets, Blog, Featured

How often has your higher ed marketing team signed up for sweet new digital marketing tools only to get slammed with sticker shock once the trial periods expire? The unfortunate reality in 2023 is those SaaS premiums for your team’s favorite online tools can stack up...

5 Ways You Can Elevate Your Student Ambassador Team

by Bart Caylor | May 1, 2023 | Teams, Blog, Featured, Higher Ed Marketing, Generation Z

A few weeks before posting this article, I was part of a great conversation with George Olesen, CEO of The Ambassador Platform, about empowering a school’s student ambassador team. (Check out our interview with George on The Higher Ed Marketer podcast here!) He...

Marketing to Gen Z for Traditional Admissions

by Bart Caylor | Jan 16, 2023 | Blog, Featured, Higher Ed Marketing, Generation Z, Enrollment

Knowing your audience is the key to crafting messaging that connects. Here are some characteristics of Gen Z along with some implications for your marketing strategy. When you work in admissions, you face many pressures. You likely have a full list of urgent tasks...