by Bart Caylor | Oct 31, 2024 | Leveraging AI, Tools, Podcast, Strategies, Future of Higher Ed, Featured
Even today, there’s still a lot of reticence among higher ed marketers to fully adopt generative AI tools in their enrollment strategies. At this point, everyone is playing around with ChatGPT, and everyone has been amused by the kinds of pictures that AI can...
by Bart Caylor | Oct 28, 2024 | Strategies, Featured, content marketing
Digital storytelling is a powerful tool. When used for alumni engagement, it helps higher ed marketers keep alumni connected and invested in their alma mater long after graduation. For a long time, the go-to medium for alumni engagement was the printed magazine. In...
by Bart Caylor | Oct 24, 2024 | Teams, Podcast, Strategies, Ideas, Featured
In a bold move, Purdue University has restructured its marketing department into an in-house agency, now known as Purdue Brand Studio. This strategic transformation aims to elevate the university’s storytelling capabilities and align creative efforts with...
by Bart Caylor | Oct 21, 2024 | Generation Z, Strategies, Featured
Gen Z has been arriving on campus for a few short years now, but now there is even more data on how to better connect with Gen Z prospective students! With the experience we’ve had so far with Gen Z, we know that they approach their futures differently than the...
by Bart Caylor | Oct 17, 2024 | Branding, Podcast, Strategies, Featured
Colleges and universities with massive brand equity get there only over long periods of time and through only one way—intentional branding. That’s because branding in higher education is more than just a logo or a tagline—it’s a long-term strategy that reflects...
