3 Enrollment Marketing Priorities for 2023

by Bart Caylor | Nov 7, 2022 | content marketing, Enrollment, Blog, Featured, School Websites, Strategies

With the end of the Fall 2022 semester nearly upon us, this is a critical time to brush up on the pillars of a solid enrollment marketing strategy. Enrollment is the bread and butter of your school’s revenue. So, your school’s content marketing strategy must put...

How to Use Your College Website to Enhance Enrollment

by Bart Caylor | Oct 13, 2022 | Websites, Featured, School Websites, Podcast

People often look at their college website from just a technical point of view and overlook how it can be an excellent enrollment marketing tool. This is unfortunate because your college website can be a truly powerful asset in your content marketing strategy. For...

Will Gutenberg Hurt SEO for Education Marketers?

by Bart Caylor | Sep 17, 2018 | Blog, Featured, School Websites

Last week we talked about the big news around WordPress’s 5.0 and the new Gutenberg editor. So how is this going to help or hurt your SEO efforts? One of the first concerns education marketers will have over the changes coming in WordPress 5.0 and the new Gutenberg...

Gutenberg: New Editor for WordPress [Walkthrough]

by Bart Caylor | Sep 10, 2018 | Blog, Featured, School Websites

There’s a big change coming to WordPress — Gutenberg. Let’s dive into what you need to know right now about this innovative approach to the CMS we’ve come to depend on and love. WordPress is by far the most popular website platform in the commercial market. According...

15 Symptoms of a Sick Education Website [Part 1]

by Bart Caylor | Jul 9, 2018 | Websites, Blog, Featured, School Websites

How do you know when you need to revamp your education website? Here are 15 symptoms of a poorly performing education website. Your education website should be the heart of your digital marketing strategy. It’s your digital storefront where you want the traffic...