Empower Your Ambassadors: Crafting a Peer-To-Peer Marketing Strategy

by Bart Caylor | Aug 3, 2023 | Featured, Strategies, Podcast

Peer-to-peer marketing may be one of the most underutilized strategies for American colleges and universities today. So you’ve got your call center. You’ve got students making calls in the evenings. That must mean that you’ve got your peer-to-peer marketing strategy...

5 Ways You Can Elevate Your Student Ambassador Team

by Bart Caylor | May 1, 2023 | Blog, Featured, Higher Ed Marketing, Generation Z, Teams

A few weeks before posting this article, I was part of a great conversation with George Olesen, CEO of The Ambassador Platform, about empowering a school’s student ambassador team. (Check out our interview with George on The Higher Ed Marketer podcast here!) He...

How to Launch Your 21st-Century Student Ambassador Program (Featuring Unibuddy)

by Bart Caylor | Oct 24, 2022 | Blog, Featured, Enrollment

Admissions professionals: How’s your student ambassador program going? Student ambassadors – those active, enthusiastic members of your student body who make ideal representatives of your school – can be highly effective partners in your recruitment...

How to Kick-Start Your Student Ambassador Program

by Bart Caylor | Apr 18, 2022 | Marketing Strategies, Enrollment, Blog, Featured, Higher Ed Marketing

One amazing way to maximize your brand authenticity is to begin a student ambassador program.  Authenticity, of course, is one of the most prized values of Gen Z prospective students.  While they’re still very young, it looks like authenticity will still be in vogue...

How to Leverage Student-Produced, Authentic Content

by Bart Caylor | Mar 31, 2022 | Marketing Strategies, Marketing Trends, Featured, Podcast

Students and the content they create can be tremendous assets for content marketing. Authentic content may require some sacrifice of production quality, but it can be worth it in the end. We all want to represent our education brands in a professional manner.  The...