How to Kick-Start Your Student Ambassador Program
One amazing way to maximize your brand authenticity is to begin a student ambassador program. Authenticity, of course, is one of the most prized values of Gen Z prospective students. While they’re still very young, it looks like authenticity will still be in vogue...
How to Leverage Student-Produced, Authentic Content
Students and the content they create can be tremendous assets for content marketing. Authentic content may require some sacrifice of production quality, but it can be worth it in the end. We all want to represent our education brands in a professional manner. The...
The Authenticity of Peer-to-Peer: Influencer Marketing in Higher Ed
Influencer marketing is a powerful tool to help cultivate new prospective students that too often gets neglected. But the whole idea of influencer marketing is a really important aspect of the higher ed marketer’s toolbox that needs to be leveraged. Whether...
