by Bart Caylor | Apr 18, 2022 | Blog, Enrollment, Featured, Higher Ed Marketing, Marketing Strategies
One amazing way to maximize your brand authenticity is to begin a student ambassador program. Authenticity, of course, is one of the most prized values of Gen Z prospective students. While they’re still very young, it looks like authenticity will still be in vogue...
by Bart Caylor | Mar 31, 2022 | Featured, Marketing Strategies, Marketing Trends, Podcast
Students and the content they create can be tremendous assets for content marketing. Authentic content may require some sacrifice of production quality, but it can be worth it in the end. We all want to represent our education brands in a professional manner. The...
by Bart Caylor | Jan 27, 2022 | Featured, Higher Ed Marketing, Marketing Strategies, Podcast
Influencer marketing is a powerful tool to help cultivate new prospective students that too often gets neglected. But the whole idea of influencer marketing is a really important aspect of the higher ed marketer’s toolbox that needs to be leveraged. Whether...
by Bart Caylor | Apr 26, 2021 | Blog, Enrollment, Featured
Admissions professionals: How’s your student ambassador program going? Student ambassadors – those active, enthusiastic members of your student body who make ideal representatives of your school – can be highly effective partners in your recruitment...
