How to Kick-Start Your Student Ambassador Program

How to Kick-Start Your Student Ambassador Program

One amazing way to maximize your brand authenticity is to begin a student ambassador program.  Authenticity, of course, is one of the most prized values of Gen Z prospective students.  While they’re still very young, it looks like authenticity will still be in vogue...
Empower Your Ambassadors: Crafting a Peer-To-Peer Marketing Strategy

Empower Your Ambassadors: Crafting a Peer-To-Peer Marketing Strategy

Peer-to-peer marketing may be one of the most underutilized strategies for American colleges and universities today. So you’ve got your call center. You’ve got students making calls in the evenings. That must mean that you’ve got your peer-to-peer marketing strategy...
5 Ways You Can Elevate Your Student Ambassador Team

5 Ways You Can Elevate Your Student Ambassador Team

A few weeks before posting this article, I was part of a great conversation with George Olesen, CEO of The Ambassador Platform, about empowering a school’s student ambassador team. (Check out our interview with George on The Higher Ed Marketer podcast here!) He...
How to Launch Your 21st-Century Student Ambassador Program (Featuring Unibuddy)

How to Launch Your 21st-Century Student Ambassador Program (Featuring Unibuddy)

Admissions professionals: How’s your student ambassador program going? Student ambassadors – those active, enthusiastic members of your student body who make ideal representatives of your school – can be highly effective partners in your recruitment...
How to Leverage Student-Produced, Authentic Content

How to Leverage Student-Produced, Authentic Content

Students and the content they create can be tremendous assets for content marketing. Authentic content may require some sacrifice of production quality, but it can be worth it in the end. We all want to represent our education brands in a professional manner.  The...