by Bart Caylor | Sep 23, 2021 | content marketing, Featured, Strategies, Podcast
Storytelling is a powerful marketing technique. But how do you take something that’s so creative and make it a consistently profitable tool? Find out here in our conversation with Jim Small. Sometimes it’s overrated. More often it’s simply misunderstood. But no matter...
by Bart Caylor | Sep 16, 2021 | Marketing Strategies, Featured, Podcast
The educational landscape is shifting drastically, making in-person storytelling by admissions professionals critical to keeping healthy enrollment numbers. Learn more in our conversation with Phil Cook. Going to a four-year college or university was not always such a...
by Bart Caylor | Jun 28, 2021 | Blog, Featured, Inbound Marketing, Marketing Strategies, content marketing
Storytelling is a powerful technique that should be woven into each and every marketing message. Here we explore how storytelling enhances data-driven marketing to produce incredible results. For years, I’ve held to the belief that understanding what questions your...
by Bart Caylor | Jun 17, 2021 | Featured, Fundraising Advancement, Podcast
Fundraising and marketing are intrinsically tied together. See how Kenyon College’s marketing and advancement departments worked together to tell donor stories to pull in new students and transformational gifts. On January 26, 2021, Kenyon College President Sean...
by Bart Caylor | Jun 14, 2021 | content marketing, Blog, Featured, Higher Ed Marketing
In college marketing, there are facts and figures that interest the audiences you’re trying to reach. But if you want them to really get it, storytelling marketing is key. Prospects don’t just want to know how many students are on campus. They need to know what it...
