by Bart Caylor | May 11, 2023 | Podcast, Strategies, Featured
Storytelling has become a buzzword in marketing—but it is a very powerful part of content marketing! Storytelling is a powerful way of persuasion. As enrollment marketers, we need to move our engagement with students from transactional to engagement to persuasion. ...
by Bart Caylor | Apr 10, 2023 | Marketing Strategies, Featured, Blog, Enrollment, content marketing
Communicating what your school is doing to promote equity in education isn’t just a good idea. It’s part of an effective enrollment marketing strategy. Your prospects expect you to give them the tools to succeed, no matter who they are, no matter where they’re from....
by Bart Caylor | Feb 23, 2023 | Podcast, Featured, Branding
While it is a challenging thing to do, empathic storytelling is worth every effort as it elevates your education brand in the minds of your target audiences. In higher ed marketing, it can be a struggle to understand who our target audience is and what their needs...
by Bart Caylor | Feb 2, 2023 | Strategies, Podcast, Featured
Even a small school can stand out in the crowd of educational options by highlighting their brand distinctives through storytelling. As a small school, it’s normal to feel like you don’t have the resources you need to accomplish your enrollment goals. But you don’t...
by Bart Caylor | Jan 26, 2023 | Podcast, Strategies, Featured
Whether you’re a small faith-based college or one of the largest schools in the country, emotive storytelling is a powerful marketing tool. First-hand authentic accounts of student culture, the classroom, and your faculty give recruits exclusive insight into your...
