SEO Strategy: Mapping Your SEO Road Trip

by Bart Caylor | Oct 12, 2023 | Podcast, Strategies, Featured

A practical SEO strategy is critical to the success of your other marketing assets, such as your school’s enrollment website. When you have a solid search engine optimization strategy in place, consistent traffic to your website and any other content piece that you’ve...

The Key to SEO Copywriting for Higher Ed Marketing

by Bart Caylor | Sep 25, 2023 | Strategies, Featured

So maybe you don’t believe that there is a key to SEO copywriting for higher ed marketing, but I assure you that there is! It may seem like hype, but the key to SEO copywriting is incredibly simple to understand and easy to implement.  That doesn’t mean that it...

SEO Strategies for Higher Ed Marketing: Part 2

by Bart Caylor | Apr 13, 2023 | Podcast, Strategies, Featured

So you’re creating content to attract and cultivate prospective students, what SEO strategies should you adopt? And what are the common shortfalls that school websites fall into? I know that terms like search engine marketing (SEM), and its sub-discipline of search...

Search Engine Marketing for Higher Ed: Part 1

by Bart Caylor | Mar 30, 2023 | Podcast, Strategies, Featured

Although there are many ways to go about it, search engine marketing is one of the key ways to do lead generation.  Traditionally, there is a lot of relationship building that happens with college fairs and other recruitment activities.  That’s good, but we have to...

2022 Update: 5 Tips for Enrollment Marketing SEO

by Bart Caylor | Aug 15, 2022 | Strategies, School Websites, Featured, Blog, Enrollment, Inbound Marketing

Search engine optimization (SEO) has had a few shake-ups since I blogged about seven SEO basics for enrollment marketing in 2015. I addressed significant SEO changes in 2020, citing trends in Google’s mysterious algorithm that rewarded or penalized specific...