SEO Strategies for Higher Ed Marketing: Part 2

by Bart Caylor | Apr 13, 2023 | Featured, Strategies, Podcast

So you’re creating content to attract and cultivate prospective students, what SEO strategies should you adopt? And what are the common shortfalls that school websites fall into? I know that terms like search engine marketing (SEM), and its sub-discipline of search...

Search Engine Marketing for Higher Ed: Part 1

by Bart Caylor | Mar 30, 2023 | Strategies, Podcast, Featured

Although there are many ways to go about it, search engine marketing is one of the key ways to do lead generation.  Traditionally, there is a lot of relationship building that happens with college fairs and other recruitment activities.  That’s good, but we have to...

2022 Update: 5 Tips for Enrollment Marketing SEO

by Bart Caylor | Aug 15, 2022 | Inbound Marketing, Enrollment, Blog, Featured, School Websites, Strategies

Search engine optimization (SEO) has had a few shake-ups since I blogged about seven SEO basics for enrollment marketing in 2015. I addressed significant SEO changes in 2020, citing trends in Google’s mysterious algorithm that rewarded or penalized specific...

Kicking Off Your Content Plan: How to Build a Blog Strategy

by Bart Caylor | Nov 15, 2021 | content marketing, Blog, Featured

Looking to drive more traffic to your higher ed website? Content marketing is an essential part of your overall digital strategy, and a solid content plan for your blog is a great place to start. A blog isn’t the only way to put content out into the world. But a blog...

How to Leverage Gated Content in Search Engine Marketing for Higher Ed

by Bart Caylor | Aug 23, 2021 | content marketing, Blog, Featured, Ideas

In any digital marketing plan, gated content is the crown jewel. It’s a little elusive. Almost a secret. One so good, your audience might even pay to see it. (Not that you’ll be asking for money. We’ll get to that.) I wouldn’t blame you if that description seems...