parents Archives | Caylor Solutions

Legacy Mothers: Your Enrollment Marketing Ally

by Bart Caylor | Dec 2, 2019 | Blog, content marketing, Featured, Higher Ed Marketing

Legacy mothers are the heart and soul of their family. They’re also one of the most powerful allies you can get in enrollment marketing. A while back, I talked about a recent study that put new light on something enrollment marketers already knew… kind of. We all...

4 Creative Ways to Stand Out with Highly-Involved Parents

by Bart Caylor | Jul 15, 2019 | Blog, Branding, content marketing, Featured, Higher Ed Marketing, Marketing Strategies, social media, Strategies

Prospective students with highly-involved parents have a greater chance of enrolling – if you know how to engage them! Here are 4 marketing strategies you can use now. More and more we’re seeing how parents are getting involved in the college decision-making process....

Identifying Students with Highly-Involved Parents

by Bart Caylor | Jul 1, 2019 | Blog, content marketing, Featured, Higher Ed Marketing, Strategies

Over the years, parental involvement in the college decision-making process has grown significantly. Here’s my take on a study showing how to identify them and then what to do in your marketing. The trend of parental involvement in a student’s college decision is...