by Bart Caylor | Jan 30, 2025 | Featured, Higher Ed Marketing, Strategies, Podcast, Recruiting
When crafting their strategies, higher education marketers often focus on the student experience at the detriment of the parent perspective in college admissions. After all, students are the ones selecting their future school, and their preferences drive many...
by Bart Caylor | Dec 2, 2019 | content marketing, Blog, Featured, Higher Ed Marketing
Legacy mothers are the heart and soul of their family. They’re also one of the most powerful allies you can get in enrollment marketing. A while back, I talked about a recent study that put new light on something enrollment marketers already knew… kind of. We all...
by Bart Caylor | Jul 15, 2019 | Strategies, Marketing Strategies, Branding, social media, content marketing, Blog, Featured, Higher Ed Marketing
Prospective students with highly-involved parents have a greater chance of enrolling – if you know how to engage them! Here are 4 marketing strategies you can use now. More and more we’re seeing how parents are getting involved in the college decision-making process....
by Bart Caylor | Jul 1, 2019 | content marketing, Blog, Featured, Higher Ed Marketing, Strategies
Over the years, parental involvement in the college decision-making process has grown significantly. Here’s my take on a study showing how to identify them and then what to do in your marketing. The trend of parental involvement in a student’s college decision is...
