How to Create a Higher Ed Messaging Strategy

How to Create a Higher Ed Messaging Strategy

It’s possible to generate tons of content every year and still get poor results in your enrollment numbers. See how a strong higher ed messaging strategy can boost your content’s performance. If a student enrollment counselor only had time to speak with one...
Strategies to Boost International Admissions

Strategies to Boost International Admissions

Since the beginning of the COVID-19 pandemic, international admissions have more than tripled.  But the way to market international admissions has significantly changed.  In my work with admissions officers and enrollment marketing teams, most of their focus is on...
Authenticity: Aligning the Online Message with the On-Campus Feel

Authenticity: Aligning the Online Message with the On-Campus Feel

Is your higher ed website up-to-date and authentic to who you are? Learn how to strengthen your admissions funnel through authenticity in marketing. A higher ed website is often a family’s first look into your college or university. If you haven’t updated your website...
Breathing Life into Higher Education w/ Experiential Storytelling

Breathing Life into Higher Education w/ Experiential Storytelling

The educational landscape is shifting drastically, making in-person storytelling by admissions professionals critical to keeping healthy enrollment numbers. Learn more in our conversation with Phil Cook. Going to a four-year college or university was not always such a...