Five Ways to Build Trust Within Higher Ed Enrollment

Five Ways to Build Trust Within Higher Ed Enrollment

Most of us know what it’s like to work in teams where trust is the last word you’d use to describe the work environment.  In these kinds of teams, marketing professionals work away while the manager hovers over their shoulders like an uninvited guest at a party,...
5 Keys to Unleash Your Marketing Team

5 Keys to Unleash Your Marketing Team

It’s easy for your marketing team to become a group of creative project “order-takers” rather than the driving marketing force of your institute. Here’s how to turn it around. Most likely this happens because marketing teams tend to pool together creative...
Assembling Your Education Marketing Team [Part 2]

Assembling Your Education Marketing Team [Part 2]

Your school’s marketing team will look a little different from other institutes, but there are key positions that every education marketing team must have to be successful. Last week, we started our series on how to assemble a rock-star education marketing team. Jim...
Assembling Your Education Marketing Team [Part 2]

Assembling Your Education Marketing Team [Part 1]

It’s a new year, a new semester, and a new chance to improve your education marketing! But you can’t do that without the right people on your marketing team. Education marketing is not an individual sport. It’s easy to think that if you only had the right strategy,...