Leadership in Higher Ed Marketing: Confrontation and Caretaking

Leadership in Higher Ed Marketing: Confrontation and Caretaking

Leadership in higher ed marketing is more than just leading projects to completion. It’s about helping your team navigate change.  And I can’t remember any change in my lifetime as big as the COVID-19 pandemic.  For better or worse, higher ed creative teams have seen...
5 Keys to Unleash Your Marketing Team

5 Keys to Unleash Your Marketing Team

It’s easy for your marketing team to become a group of creative project “order-takers” rather than the driving marketing force of your institute. Here’s how to turn it around. Most likely this happens because marketing teams tend to pool together creative...
5 Steps to Prep Your Content Marketing Strategy for the Enrollment Cliff

5 Steps to Prep Your Content Marketing Strategy for the Enrollment Cliff

If colleges and universities are going to survive the enrollment cliff in the coming years, then shifting to a proactive content marketing strategy will be essential. This strategy is about more than just producing compelling content. It’s about getting your...
Leadership Principles for Higher Ed Marketing and Enrollment

Leadership Principles for Higher Ed Marketing and Enrollment

Good leadership is essential. It makes the difference between thriving and floundering institutions. But it is also difficult and rare. Fortunately, it is a skill that can be honed. Here are some key aspects of leadership to grow in. I’ll start with a confession. The...
Assembling Your Education Marketing Team [Part 2]

Assembling Your Education Marketing Team [Part 2]

Your school’s marketing team will look a little different from other institutes, but there are key positions that every education marketing team must have to be successful. Last week, we started our series on how to assemble a rock-star education marketing team. Jim...