by Bart Caylor | Sep 15, 2025 | Leveraging AI, Websites, Strategies, Featured, Marketing Trends, content marketing, Marketing Strategies
If your college wants to stay visible on Google’s AI Search, you can no longer treat Google like it’s just a list of hyperlinks. Search is changing fast. Google’s new AI Mode is no longer just surfacing ranked pages. Instead, it’s delivering conversational answers...
by Bart Caylor | Aug 18, 2025 | Tools, Leveraging AI, Strategies, Future of Higher Ed, School Websites, Featured
GEO for higher ed marketing is quickly replacing traditional SEO as the go-to strategy for institutions that want to stay visible and relevant in today’s AI-driven search environment. As AI tools like ChatGPT, Gemini, and Perplexity replace traditional search engines...
by Bart Caylor | Apr 22, 2024 | Marketing Strategies, Future of Higher Ed, Featured, content marketing
Have you heard of Generative Engine Optimization (GEO)? It’s an evolution of SEO that simply can’t be ignored as you prepare your higher ed websites for generation Alpha. The key to SEO–or Search Engine Optimization–is understanding the mechanics of search engines...
