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Is TikTok the New Snapchat for Education Marketing?

Is TikTok the New Snapchat for Education Marketing?

by Bart Caylor | May 11, 2020 | Blog, Featured, social media

Once upon a time (the 2010s), the teens of Gen Z were flocking to Snapchat. But there’s a new game in town drawing Gen Z: TikTok, and the platform is creating new opportunities for education marketing. Let’s look back on what drew your prospective students to...

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Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

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Great article on taking risks in #marketing even during a global crisis. Examples from #Purdue, #Drexel, #Yale, and #BYU illustrate what happens when communication is #innovative. https://t.co/i5Ivyw5kCd https://t.co/CJuw7n87X2


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14 hours ago

How are things going on your campus regarding #digitallearning and/or #hybridlearning? This columnist argues that things are actually going pretty well. I’m curious about your experience this far into the fall semester. @insidehighered https://t.co/RSwIVsG7a8 https://t.co/Kov66IgZeK


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19 hours ago

The art of #storytelling in #marketing is as important as ever. While the rest of the world is upside down, telling your story remains the same – connect with feelings, and hone your brand’s tone. @ThinkwithGoogle #highered #higheredmarketing https://t.co/3jQFhxO4nI https://t.co/KU1RJku3W9


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1 day ago

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