Higher ed marketers must learn to execute compelling Gen Z marketing strategies that meet the needs and preferences of prospective students from this new generation. With Gen Z’s unique characteristics and expectations, traditional marketing tactics just...
Catching the attention of Gen Z, known for their 8 second attention span, is more crucial than ever. This generation is digitally savvy and socially conscious. They want more than just products; they want experiences, and they want to know your values resonate with...
Gen Z and DEI — diversity, equity, and inclusion — is top-of-mind across marketing channels, not just higher education. That’s because as Gen Z starts to leave school and filter into the workforce, they’re leading the charge of reshaping our culture through a lens of...
For higher ed marketers, multi-generational marketing is simply part of the job as your messaging needs to reach both students, their parents, and even their grandparents. As yet another generational shift is upon us, Generations Z and Alpha are coming up into the...
In Gen Z marketing, it’s important to understand the emotional needs and outlook of your target audience. In the blogosphere, much is made of the fact that Gen Z are digital natives who’ve never known life without the Internet, smart phones, and social media. To...