by Bart Caylor | Jun 16, 2025 | Generation Z, Strategies, Future of Higher Ed, Featured
If you’re trying to figure out how to market to Gen Z, here’s the first thing to understand: they can spot a sales pitch from a mile away. This generation has grown up online. They’ve filtered thousands of ads, scrolled past millions of videos, and...
by Bart Caylor | Jan 6, 2025 | Marketing Strategies, Generation Z, Ideas, Featured
Catching the attention of Gen Z, known for their 8 second attention span, is more crucial than ever. This generation is digitally savvy and socially conscious. They want more than just products; they want experiences, and they want to know your values resonate with...
by Bart Caylor | Oct 21, 2024 | Generation Z, Strategies, Featured
Gen Z has been arriving on campus for a few short years now, but now there is even more data on how to better connect with Gen Z prospective students! With the experience we’ve had so far with Gen Z, we know that they approach their futures differently than the...
by Bart Caylor | Oct 14, 2024 | Strategies, Generation Z, Featured, social media
If you’re still using the same social media strategies from a few years ago, it’s time for a refresh. In today’s digital world, it’s not enough to simply “be on social media.” Platforms are changing, algorithms are shifting, and attention spans are shrinking. Let’s...
by Bart Caylor | May 23, 2024 | Generation Z, Strategies, Featured
Higher ed marketers must learn to execute compelling Gen Z marketing strategies that meet the needs and preferences of prospective students from this new generation. With Gen Z’s unique characteristics and expectations, traditional marketing tactics just...
