If you’re trying to figure out how to market to Gen Z, here’s the first thing to understand: they can spot a sales pitch from a mile away. This generation has grown up online. They’ve filtered thousands of ads, scrolled past millions of videos, and...
Catching the attention of Gen Z, known for their 8 second attention span, is more crucial than ever. This generation is digitally savvy and socially conscious. They want more than just products; they want experiences, and they want to know your values resonate with...
Gen Z has been arriving on campus for a few short years now, but now there is even more data on how to better connect with Gen Z prospective students! With the experience we’ve had so far with Gen Z, we know that they approach their futures differently than the...
If you’re still using the same social media strategies from a few years ago, it’s time for a refresh. In today’s digital world, it’s not enough to simply “be on social media.” Platforms are changing, algorithms are shifting, and attention spans are shrinking. Let’s...
Higher ed marketers must learn to execute compelling Gen Z marketing strategies that meet the needs and preferences of prospective students from this new generation. With Gen Z’s unique characteristics and expectations, traditional marketing tactics just...
