Homecoming Marketing: 7 Key Roles to Play

by Bart Caylor | Jan 9, 2023 | Ideas, Advancement, Branding, Blog, Featured, Higher Ed Marketing

Homecoming is one of the greatest times for your students and alumni to flex their school spirit. Of course, these memorable events don’t just pop out of thin air. You’ll need a dedicated homecoming marketing team to set the table. From the event planner to the...

7 Tips to Make Your College Homecoming Event Unforgettable

by Bart Caylor | Jun 13, 2022 | Higher Ed Marketing, Marketing Strategies, Marketing Campaigns, Featured

For many higher ed institutions, college homecoming is the flagship of their event marketing. To get the greatest marketing results out of your homecoming event, you’ve got to get it right.  In fact, I believe homecomings can be the biggest opportunity for building...

Event Marketing Ideas for Your School in 2022

by Bart Caylor | Jun 6, 2022 | Enrollment, Blog, Featured, Higher Ed Marketing

As we move forward in a post-pandemic world, institutions now face the reality of competing in an ever-shrinking higher ed market. Getting the eyeballs of prospective students on your school is more challenging than ever. One practical solution is a method as old as...

Back to School: 5 Events to Plan for in the Months Ahead

by Bart Caylor | Aug 12, 2019 | Marketing Strategies, Marketing Campaigns, Blog, Featured, Higher Ed Marketing, Ideas, Branding

Fall is a critical time for education marketers. Here are five especially important events for the back to school season and how to get the most out of them. It’s that time of year again. Students are ready to move back on campus with school starting up in just a few...

5+ Nifty Ways to Market Your School’s Spring Commencement

by Bart Caylor | Mar 25, 2019 | Marketing Strategies, Blog, Featured, Higher Ed Marketing, Ideas

The culmination of a thousand academic journeys is to be realized. Are you ready to make this year’s spring commencement the marketing success it could be? The academic calendar marches on, mercilessly sometimes. It was just winter break—and spring commencement is...