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Back to School: 5 Events to Plan for in the Months Ahead

Back to School: 5 Events to Plan for in the Months Ahead

by Bart Caylor | Aug 12, 2019 | Blog, Branding, Featured, Higher Ed Marketing, Ideas, Marketing Campaigns, Marketing Strategies

Fall is a critical time for education marketers. Here are five especially important events for the back to school season and how to get the most out of them. It’s that time of year again. Students are ready to move back on campus with school starting up in just a few...
5+ Nifty Ways to Market Your School’s Spring Commencement

5+ Nifty Ways to Market Your School’s Spring Commencement

by Bart Caylor | Mar 25, 2019 | Blog, Featured, Higher Ed Marketing, Ideas, Marketing Strategies

The culmination of a thousand academic journeys is to be realized. Are you ready to make this year’s spring commencement the marketing success it could be? The academic calendar marches on, mercilessly sometimes. It was just winter break—and spring commencement is...
Education Brand Loyalty: Create Long-Lasting School Spirit for Your School

Education Brand Loyalty: Create Long-Lasting School Spirit for Your School

by Bart Caylor | Jun 18, 2018 | Blog, Branding, content marketing, Featured, Higher Ed Marketing, Marketing Strategies

Cultivating education brand loyalty is a long game. Getting new students to come to your school is just the beginning. How are you working to make this critical marketing condition a reality? The last thing we need to talk about in our discussion on the necessary...
The No. 1 Reason You Should Be Live Streaming Your Education Events

The No. 1 Reason You Should Be Live Streaming Your Education Events

by Bart Caylor | Apr 2, 2018 | Blog, Featured, Higher Ed Marketing, Ideas

Previously, only the film industry did live “on-air” video events; but today, it’s an accessible marketing strategy any education brand can utilize. Here’s how to get started with live streaming your school’s events. According to Wikipedia, the very first live event...
7 Game-Changing Ideas for College or University Homecoming

7 Game-Changing Ideas for College or University Homecoming

by Bart Caylor | Sep 18, 2017 | Blog, Featured, Higher Ed Marketing, Print Media

Homecoming season has come once again! Hands down, it is the biggest opportunity for building loyalty to your school’s brand and cultivating the next generation of students. That’s why you can’t afford to let your homecoming be like everyone...
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ABOUT US

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

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I challenge you as enrollment and higher education marketers to generate content that answers the questions people have. You can generate a lot more leads with a lot less money. Find out how. https://t.co/EWHlEPIDFW https://t.co/IPruH6j3iM


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2 hours ago

If there were one thing I wish more private #colleges and #universities were doing, it’s #textmessagemarketing. So few schools are doing it, and if they are, they’re often not doing it well. Here’s a text message marketing starter guide to get you going. https://t.co/6OmEZCpcR8


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17 hours ago

@JaimeHuntIMC: Now is the time to start thinking outside the box. This is marketing’s time to shine, our time to show leadership and to show the ROI of our work. Thanks to @bartcaylor for this opportunity to be on the Higher Ed Marketer podcast! https://t.co/rWRcDZVDfJ



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