event marketing Archives | Page 2 of 2

10 Alumni Event Marketing Hacks

by Bart Caylor | Sep 11, 2017 | Blog, Featured, Higher Ed Marketing

Fall comes to private college and university campuses with the fragrance of apple cider… and Alumni Relations events! It’s time to crank up your alumni cultivation efforts — so here’s how to get the most out of your alumni event marketing this season. 1....

10 Social Media Marketing Best Practices for Colleges and Universities

by Bart Caylor | Jul 24, 2017 | Blog, Featured, social media

In today’s marketing world, it’s unlikely you’re just putting your toes into the water when it comes to social media. Chances are, your college or university has been using social media for a while. Question is: Are you using social media effectively? Here are 10 best...

Marketing Through Your Admissions Communications Flow: Part 2

by Bart Caylor | Feb 27, 2017 | Blog, Featured, Higher Ed Marketing

You could see your admissions communications flow as just a necessary cog in the wheel of college or university administrative life. But let me show you how it’s really a cleverly disguised opportunity to make lifelong friends, and supporters out of alumni and...

Marketing Through Your Admissions Communications Flow

by Bart Caylor | Feb 20, 2017 | Blog, Featured, Higher Ed Marketing

No one likes paperwork, but documents such as the student RFI, college application, and acceptance letters make the enrollment process work. But if you look at them as opportunities to do more than gather information, the possibilities to market through your...