by Bart Caylor | Jul 17, 2025 | Enrollment, Featured
For many enrollment professionals, direct admissions is emerging as a powerful alternative to the traditional college recruitment model. The familiar funnel—starting wide with inquiries, narrowing through applications and admits, and hoping yield falls into place—is...
by Bart Caylor | Jun 26, 2025 | Strategies, Higher Ed Marketing, Featured, Enrollment
Higher education is no longer about lecture halls and textbooks. Today, students want a more dynamic and applicable educational experience. Take gap year programs for example, these are programs that many high school graduates seek. In fact, rising interest in these...
by Bart Caylor | Apr 7, 2025 | Featured, Marketing Strategies, Enrollment, Future of Higher Ed, Strategies, Recruiting
Higher education is at a crossroads, and implementing effective Hispanic student recruitment strategies is more critical than ever. With shifting demographics, tightening budgets, and an increasingly competitive landscape, institutions can no longer rely on the same...
by Bart Caylor | Jan 30, 2025 | Higher Ed Marketing, Strategies, Podcast, Recruiting, Featured
When crafting their strategies, higher education marketers often focus on the student experience at the detriment of the parent perspective in college admissions. After all, students are the ones selecting their future school, and their preferences drive many...
by Bart Caylor | Jul 18, 2024 | Podcast, Generation Z, Strategies, Books, Featured, Marketing Trends
The enrollment cliff is real, and it will be here before you know it. This looming decline in enrollment for higher education institutions has already begun—but there is still more bad news coming with a predicted 24% decrease in college-age students by 2037. If...
