by Bart Caylor | Jan 16, 2023 | Enrollment, Blog, Featured, Higher Ed Marketing, Generation Z
Knowing your audience is the key to crafting messaging that connects. Here are some characteristics of Gen Z along with some implications for your marketing strategy. When you work in admissions, you face many pressures. You likely have a full list of urgent tasks...
by Bart Caylor | Nov 24, 2022 | Featured, Podcast, Tools
There are a few leading voices in the world of higher ed marketing. Dr. Teresa Flannery is one of those voices. More than likely you already know her as the CMO of CASE, the Council for Advancement and Support of Education. But before that, Teresa Flannery was the...
by Bart Caylor | Jul 18, 2022 | Higher Ed Marketing, Featured, Blog
Higher education marketing terminology is constantly growing and expanding. There’s always some new technology or strategy disrupting the space with new terms that you’ve got to learn in order to keep up with it all. But there are some foundational terms that every...
by Bart Caylor | Jul 14, 2022 | Podcast, Strategies, Featured
Each year, the cost of tuition goes up. And that means each year, it gets a little harder to market college tuition costs. While there are creative ways schools can help struggling families, like Yale’s loan repayment assistance program, the solution doesn’t have to...
by Bart Caylor | Jul 13, 2020 | Higher Ed Marketing, Featured, Blog, social media
Your Facebook’s humming – but are you just copying and pasting into your Instagram account? Check out how you can leverage Instagram marketing for education to expand your reach. Most schools we work with intuitively understand the need to create content and engage...
