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Why Education Marketers Should Help Write Case Statements

Why Education Marketers Should Help Write Case Statements

by Bart Caylor | Mar 16, 2020 | Advancement, Blog, Featured, Fundraising Advancement, Higher Ed Marketing

Case statements are largely thought of as a fundraising tool, but marketing should be involved in writing them. Here’s why your marketing department should assist in this all-important task. Unfortunately, case statements are rarely spoken of outside the context of an...

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Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

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Is your #highered website using the best #CTAs on its landing pages? It’s time to think through which ones work best for optimization and encourage more engagement from your prospective students, families, donors, and friends of the #university. https://t.co/INHiflpYhN https://t.co/MxhdZURcsL


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Should education marketers or even enrollment in general be concerned about student success outcomes? Isn’t that someone else’s responsibility? Nate Simpson shares how student success should really be everyone’s pri… https://t.co/pGa6kHVkig #hesm #higheredmarketing #ismarketing https://t.co/pf7imy2LbZ


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We’ve been doing The Higher Ed Marketer podcast for awhile now, and I continue to learn more each day about how to make it better. The folks at @CMIContent highlight beginner, intermediate and advanced ideas here: https://t.co/fZUFuDcEh3 #podcast #highered #podcastmarketing https://t.co/tOfj9bo3B1


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