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Why Education Marketers Should Help Write Case Statements

Why Education Marketers Should Help Write Case Statements

by Bart Caylor | Mar 16, 2020 | Advancement, Blog, Featured, Fundraising Advancement, Higher Ed Marketing

Case statements are largely thought of as a fundraising tool, but marketing should be involved in writing them. Here’s why your marketing department should assist in this all-important task. Unfortunately, case statements are rarely spoken of outside the context of an...

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Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

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It seems everywhere I look today, I am finding articles about #videomarketing. A one-size-fits-all approach to video marketing often misses the mark. A new revolution is coming – personalized video marketing. @CMIContent #highered #highereducation https://t.co/OjuFs5WKAJ https://t.co/9Lf8mM3PYr


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3 hours ago

Going test-optional in your admissions process could be a risky move. Read about my conversation with HBU’s James Steen: https://t.co/v4bL6jadAF #casesmc #HEmkting #emchat #hesm https://t.co/tWIOO7t2v9


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9 hours ago

@neilpatel states that video content is shared 1,200% more than text and image posts combined. How do you get started on a successful video campaign? Take a look. #videomarketing #highered #higheredmarketing #contentmarketing https://t.co/aO9GH036Ba https://t.co/UAnJMFByCf


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10 hours ago

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