by Bart Caylor | Dec 27, 2021 | Fundraising Advancement, case-studies, Ideas, Higher Ed Marketing, Featured, Blog, Marketing Campaigns, social media, Branding
Some of the most insightful and inspiring experts in higher education marketing graced us with their presence on the Higher Ed Marketing podcast in 2021. As my co-host Troy Singer of ThinkPatented and I look forward to the new year, we’re looking back on some of our...
by Bart Caylor | Mar 16, 2020 | Advancement, Higher Ed Marketing, Featured, Blog, Fundraising Advancement
Case statements are largely thought of as a fundraising tool, but marketing should be involved in writing them. Here’s why your marketing department should assist in this all-important task. Unfortunately, case statements are rarely spoken of outside the context of an...