5 Ways You Can Upgrade Your Fundraising Appeal Letter

5 Ways You Can Upgrade Your Fundraising Appeal Letter

During my nearly 30 years in higher ed marketing, fundraising appeal letters have been the bedrock of alumni and donor development. They’re especially relevant as we inch closer to the end of 2023. That’s because about 30% of nonprofit donations happen during...
Higher Ed Donation Pages: How to Optimize Them

Higher Ed Donation Pages: How to Optimize Them

Almost every college or university depends on the generosity of their alumni and friends to help advance their mission. Unfortunately, many higher ed donation pages can be uninspiring, or worse yet, confusing or intimidating for users. Any kind of negative experience...
Finding Donors in a Shrinking Higher Education Market

Finding Donors in a Shrinking Higher Education Market

How do you boost enrollment and find donors in a shrinking higher education market? Whether you’re a seminary, graduate school, or a small private college, everyone is looking for ways to pull in more prospective students. Many different schools are relying on their...
10 Key Projects for Advancement Marketing

10 Key Projects for Advancement Marketing

Successful education marketing is about enrollment, but it’s not complete without a fundraising component. Here are 10 projects where enrollment and advancement marketing can meet. For most colleges and universities, if not all, fundraising is a critical revenue...
5 Irreplaceable Ideas Education Marketers Should Do During Capital Campaigns

5 Irreplaceable Ideas Education Marketers Should Do During Capital Campaigns

What do education marketers and capital campaigns have in common? Find out what education marketers should be doing during these all-important campaigns. Few efforts get as much attention and institutional resources as capital campaigns. They require massive sustained...