The 5 Irreplaceable Pillars of Alumni Digital Marketing

by Bart Caylor | Nov 6, 2017 | content marketing, Blog, Featured, Higher Ed Marketing

Alumni marketing is presented with significant and unique challenges that digital marketing is well equipped to solve. But you must have these five pillars in place to make it work. There are several big hurdles for the alumni marketing department to jump over that...

Short and Sweet: Web Writing that Converts

by Bart Caylor | Jul 20, 2016 | content marketing, Featured, Higher Ed Marketing

A visitor lands on your site. Your web writing has 15 seconds or less to convince them to hang around. Fickle? Lazy? Distracted? I’ve heard website visitors accused of all three. Truth is, your website visitor doesn’t fit any of those descriptions. Oops, time’s up!...

The Website Content Checklist for Both Beginners and Pros

by Bart Caylor | Jul 5, 2016 | content marketing, Blog, Featured, Higher Ed Marketing, School Websites, Ideas

Does Your Website Content Have the Power To Convert? Last fall we did a cleanup day at my church. We spent a few hours taking down dead trees and generally cleaning up the property. We burned the trees in a large fire. It amazed me how much heat the fire generated and...

Video Content Marketing: Part 2 in Our Series

by Bart Caylor | Feb 8, 2016 | Generation Z, Future of Higher Ed, Ideas, School Websites, Higher Ed Marketing, Featured, Blog, content marketing, social media

Education Marketing Trends to Watch in 2016. Part 2: Video Content Marketing Trends In last week’s post, I started the series “Education Marketing Trends to Watch in 2016” by establishing my history as predictor and providing an outline of how...

Content for Adult Students: 5 Tips for More Conversion

by Bart Caylor | Dec 22, 2015 | Branding, content marketing, Blog, Featured, School Websites

Five Ways to Use Content for Adult Students to Drive Inquiries, Applications, and Matriculation. As more and more schools turn to an online adult program to grow their bottom-line, a key element that will drive the efforts forward is the ongoing development of unique...