A visitor lands on your site. Your web writing has 15 seconds or less to convince them to hang around. Fickle? Lazy? Distracted? I’ve heard website visitors accused of all three. Truth is, your website visitor doesn’t fit any of those descriptions. Oops, time’s up!...
Does Your Website Content Have the Power To Convert? Last fall we did a cleanup day at my church. We spent a few hours taking down dead trees and generally cleaning up the property. We burned the trees in a large fire. It amazed me how much heat the fire generated and...
Education Marketing Trends to Watch in 2016. Part 2: Video Content Marketing Trends In last week’s post, I started the series “Education Marketing Trends to Watch in 2016” by establishing my history as predictor and providing an outline of how...
Five Ways to Use Content for Adult Students to Drive Inquiries, Applications, and Matriculation. As more and more schools turn to an online adult program to grow their bottom-line, a key element that will drive the efforts forward is the ongoing development of unique...
Scannable & Simple Digital Content Search-Driven Culture Content is more than words on a page. Digital content is the new frontier of marketing. Over the past few years, Google has dramatically introduced a new algorithm to their search tool. These changes...