by Bart Caylor | Sep 1, 2025 | Featured, Future of Higher Ed, Tools, Leveraging AI
Small colleges exploring ChatGPT 5 in higher ed marketing are facing both new opportunities and familiar challenges. If you’re leading marketing at a small college, you already know the challenge. Your team is lean, your budget is limited, and yet expectations for...
by Bart Caylor | Apr 1, 2024 | Marketing Trends, Featured, Future of Higher Ed, Strategies, Generation Z, Tools
The AI revolution is here to stay, and students will need some essential AI skills in order to succeed in a modern workforce enhanced by generative AI. This isn’t the first revolution that has transformed the workforce. The Agricultural Revolution set humanity on a...
by Bart Caylor | Jan 29, 2024 | Blog, Featured, Future of Higher Ed, Tools, Teams
I’ve seen and heard quite a few people in the higher ed community voice the sentiment that AI and authenticity can’t coexist. But we are not free-range chickens, and content generated with the help of AI tools is not “inorganic.” I wrote a LinkedIn post in late 2023...
by Bart Caylor | Dec 18, 2023 | Featured, Strategies, Tools
Brand authenticity is almost always on the top of the list of values that resonate with young students. How can you stay deeply authentic while embracing ChatGPT for higher education? You may feel that using AI-enhanced tools is “cheating” or somehow inauthentic when...
by Bart Caylor | Sep 21, 2023 | Podcast, Tools, Featured
While the swift changes we’re seeing these days with AI technology can be scary, education marketers should consider all the great reasons to incorporate new tech like ChatGPT into their workflow. The debate over AI technology isn’t just happening in higher education....
