3 Tips for Setting Your Campus Tour Apart

3 Tips for Setting Your Campus Tour Apart

College campus tours are an integral part of the prospective student experience, one that can significantly impact their decision to enroll in your school. But a lot of colleges have a common problem, and that problem is they’re all sharing the same playbook. In...
One-of-a-Kind: Marketing the Uniqueness of Your School

One-of-a-Kind: Marketing the Uniqueness of Your School

The key to successful higher ed marketing is discovering who you are as an institution and capturing that uniqueness in your marketing content.   You can devise a powerful marketing strategy if you embrace what makes you unique and use it to attract prospective...
Mission-fit Marketing for a Christian College or University

Mission-fit Marketing for a Christian College or University

Mission-fit marketing is a must for any institution, but when you’re marketing for a Christian college or university, it becomes all the more critical. I write a lot about higher ed marketing strategies, tools, and tactics that work for almost any kind of educational...
Confronting the “H-Bomb”: The Truth About Managing a Popular Brand

Confronting the “H-Bomb”: The Truth About Managing a Popular Brand

Every higher ed marketer would love to have a brand as recognizable as Harvard Business School. But what is it really like? Most colleges and universities can only dream of having an (almost) billion-dollar operation that is Harvard Business School.  They were the...
How to Be Irresistible: Demonstrating the Benefits of College in Enrollment Marketing

How to Be Irresistible: Demonstrating the Benefits of College in Enrollment Marketing

If there is one blind spot that those of us who work in higher ed marketing suffer from, it’s the assumption that the benefits of going to college are obvious. Many of us enrolled in college in an era when it was much safer to make that assumption. But it’s important...