advancement marketing Archives

10 Key Projects for Advancement Marketing

by Bart Caylor | Aug 2, 2021 | Blog, Featured, Fundraising Advancement, Marketing Strategies, Strategies

Successful education marketing is about enrollment, but it’s not complete without a fundraising component. Here are 10 projects where enrollment and advancement marketing can meet. For most colleges and universities, if not all, fundraising is a critical revenue...

How to Create a Higher Education Marketing Budget

by Bart Caylor | Dec 19, 2016 | Blog, Featured, Higher Ed Marketing

So much advice about marketing budgets out there starts with the bottom line. One Entrepreneur.com author tells new companies to budget 12 – 20% of gross revenue on marketing. Another, this time from Forbes, says that you cannot begin to budget for marketing...

10 Creative Ideas for Higher Education Advancement Marketing

by Bart Caylor | Dec 12, 2016 | Advancement, Blog, Featured

Today, I want to give you 10 surefire and creative ideas for higher education advancement marketing. These are out-of-the-box marketing tactics that will bring your prospects and donors closer to making that all important decision to make a gift to your college or...