by Bart Caylor | Apr 21, 2022 | Podcast, Fundraising Advancement, Featured, Giving, Advancement
Across the country, capital campaigns only seem to be getting bigger. But what if you could raise more for your school by going smaller? Capital campaigns are by nature massive projects that require huge amounts of effort, funding, and communication for what is...
by Bart Caylor | Mar 24, 2022 | Advancement, Podcast, Fundraising Advancement, Featured
If not brothers, fundraising and marketing are close cousins. Quite often, higher ed marketers are called on to help with the fundraising case statement and messaging. Throughout my career in higher ed marketing, I’ve been brought in to help raise annual funds, serve...
by Bart Caylor | Feb 17, 2022 | Marketing Trends, Featured, Podcast, Marketing Strategies
How do you boost enrollment and find donors in a shrinking higher education market? Whether you’re a seminary, graduate school, or a small private college, everyone is looking for ways to pull in more prospective students. Many different schools are relying on their...
by Bart Caylor | Aug 2, 2021 | Marketing Strategies, Fundraising Advancement, Blog, Featured, Strategies
Successful education marketing is about enrollment, but it’s not complete without a fundraising component. Here are 10 projects where enrollment and advancement marketing can meet. For most colleges and universities, if not all, fundraising is a critical revenue...
by Bart Caylor | Dec 19, 2016 | Blog, Featured, Higher Ed Marketing
So much advice about marketing budgets out there starts with the bottom line. One Entrepreneur.com author tells new companies to budget 12 – 20% of gross revenue on marketing. Another, this time from Forbes, says that you cannot begin to budget for marketing...
