Need to Drive Up Student Enrollment ASAP? 5 Tips to Convert Higher Ed Leads into Applicants

Need to Drive Up Student Enrollment ASAP? 5 Tips to Convert Higher Ed Leads into Applicants

In higher ed, the typical traditional student enrollment funnel is long. It starts as early as sophomore year, maybe earlier, with many touch points along the way. But just like other kinds of “funnels” (hint hint), there comes a point after you’ve qualified and...
7 Steps to Building a Powerhouse Enrollment Marketing Team: Admissions and Marketing Unite

7 Steps to Building a Powerhouse Enrollment Marketing Team: Admissions and Marketing Unite

Higher ed marketing is all about fundraising, right? Marketers serve the advancement folks. You’re on your own, admissions team. Good luck! Or so the traditional thinking goes. But as many colleges and universities have found, higher ed institutions win when their...
COVID-19 Messaging for Education Marketing [Part 2]

COVID-19 Messaging for Education Marketing [Part 2]

COVID-19 messaging may now be a permanent fixture of enrollment marketing. But there are ways to leverage this to help your students and your educational institution.  Most of the time, locking in your messaging strategy doesn’t cause massive stress.  But COVID-19...