by Bart Caylor | Feb 15, 2021 | Marketing Strategies, content marketing, Blog, Featured, Strategies
One of the biggest opportunities for higher education marketers today is text marketing. Here’s a text marketing starter guide to get you going. If there were one thing I wish more private colleges and universities were doing, it’s text message marketing. You’ve...
by Bart Caylor | Jul 29, 2019 | Marketing Trends, Marketing Budgets, Marketing Campaigns, Blog, Featured, Higher Ed Marketing
Your marketing agency asks you to re-up on another long term marketing contract. Should you do it? Here’s some advice. First, let me say that contracts are good things. I use contracts with all my clients. When done right, they are an incredibly useful business...
by Bart Caylor | Nov 4, 2019 | Marketing Strategies, Blog, Featured
What if you could get your digital ads in front of prospective students even without an email address? Find out how with IP targeting! Traditionally, getting your messaging in front of the right audience has always been tricky. Old school marketing such as billboards...
by Bart Caylor | Feb 20, 2023 | Blog, Featured, Higher Ed Marketing
Saving money when possible is a strategic priority. But sometimes our efforts to save money are counterproductive. Here are some ways higher ed marketers try to save that can end up costing more in the long run. Saving money is great. It’s part of being a responsible...
by Bart Caylor | Mar 27, 2023 | Marketing Strategies, Blog, Featured, Higher Ed Marketing
If you’re in higher ed marketing, chances are you’re busy. There are so many marketing channels to attend to and never quite enough resources to get it all done. That makes it all the more important to spend the resources you do have on the right activities with the...
