by Bart Caylor | Nov 29, 2021 | Marketing Strategies, Marketing Campaigns, Blog, Featured
As a higher ed marketer, you’re laser-focused on getting your message out. But are you impacting the reality inside the institution? That’s what internal marketing is all about. And it has consequences for your external marketing campaigns. When internal marketing is...
by Bart Caylor | Dec 20, 2021 | Blog, Featured, Email Marketing
Need to get more prospective students to start an application, submit materials to complete the process, put down a deposit, and enroll? Time to build your automated drip campaign. To be more specific, it’s time to get a little more sophisticated with your email...
by Bart Caylor | Jun 20, 2022 | Marketing Strategies, Blog, Featured, Higher Ed Marketing, Generation Z
In Gen Z marketing, it’s important to understand the emotional needs and outlook of your target audience. In the blogosphere, much is made of the fact that Gen Z are digital natives who’ve never known life without the Internet, smart phones, and social media. To...
by Bart Caylor | Jun 27, 2022 | social media, Marketing Trends, Blog, Featured, Higher Ed Marketing, Generation Z
As we near the halfway point of 2022, the popularity of social media shows no signs of slowing down. Yet, these digital watering holes are constantly shifting as different demographics flock to specific platforms (or start to abandon others). Here are five trends your...
by Bart Caylor | May 1, 2023 | Blog, Featured, Higher Ed Marketing, Generation Z, Teams
A few weeks before posting this article, I was part of a great conversation with George Olesen, CEO of The Ambassador Platform, about empowering a school’s student ambassador team. (Check out our interview with George on The Higher Ed Marketer podcast here!) He...
