by Bart Caylor | Feb 17, 2020 | Marketing Strategies, content marketing, Blog, Featured, Higher Ed Marketing
What are the best marketing personas for enrollment marketing? Here’s a guide to creating your enrollment marketing personas. Enrollment marketing personas are profiles of imaginary persons who represent your audience. They are a composite character made up of all the...
by Bart Caylor | Oct 21, 2021 | Branding, Marketing Strategies, content marketing, Featured, Podcast
Traditional undergrad search campaigns are massive projects with hundreds of moving parts. In this post, the Caylor Solutions team walks through our special process for message creation. At the time of this post, the Caylor Solutions team and I are at the end of a...
by Bart Caylor | Feb 19, 2021 | Blog
I am constantly learning. I read. I watch. I listen. I have frequent conversations with people from my own industry and others in order to broaden my knowledge base. And, each week I share with you some of the most quality content in marketing and higher education...
by Bart Caylor | Feb 25, 2021 | Blog
I am excited to recap our roundup of the top higher education content for this week. From the broader world wide web of information: Instagram Reels Strategy: What Marketers Need to Know from Social Media Examiner. Consider using Instagram Reels in your overarching...
by Bart Caylor | Mar 5, 2021 | Blog
As we round out the first week of March, I wanted to take a moment to provide a recap of the best higher education marketing content of the week. From the broader world wide web of information: Social Audio: What It Means for Marketers and Businesses from Social Media...
